The new power: the Hyundai IONIQ 5 is the manufacturer’s first all-electric small car. Under the motto IONIQ to the power of 5, a comprehensive concept including a new design world was created, which was based on the 5 pillars:
- Design: the power of experience.
- Code: the power of intelligence.
- System: the power of the ecosystem.
- Lifestyle: Superpower for all.
- Me: I‘m empowered now.
The challenge of developing a holistic concept was well met for the launch of the Hyundai IONIC 5. The name was the programme of the event: 5 themes at 5 locations. The event design was inspired by the headlight design in pixel form. Sometimes inspiration is very close and yet a winning idea emerges from it.
Conception and Design of the car launch event in Oslo, Norway. Including Corporate Design.
The project was created for Schmidhuber Brand Experience GmbH.
External Link: Schmidhuber Brand Experience